SensThys Announces New Executive Hire, Neil Mitchell, as VP of Sales and Marketing
CUPERTINO, CALIF. MARCH 29, 2018
Announces Appointment of Neil Mitchell as Vice President – Sales and Marketing
SensThys®, Inc. a designer and manufacturer of game-changing RFID system solutions, today announced the appointment of Neil Mitchell as VP of Sales and Marketing. Neil will spearhead the roll-out of SensThys’ new product portfolio, beginning with the introduction of the SensArray™, one of the 2018 best new product finalists at the RFID Journal Awards (http://www.rfidjournal.com/articles/view?17340).
“Having spent almost 10 years in the UHF Passive RFID industry, I see a great opportunity to change the way the industry operates. Working with a group that is poised to do this is part of what convinced me to join SensThys,” Neil said. “The vision of using technology and integration to improve the economics and ease-of-use needed for RFID market expansion aligns well with what I believe is needed, including the migration of fixed reader infrastructure into warehouse and retail.”
“Neil’s strong credibility in the RFID space and his deep understanding of the RFID marketplace round out our team,” said Jo Major, CEO of SensThys. “Neil has a deep background in RFID and sensor technology and is held in high regard within the RFID community. We have benefited substantially from his thinking and look forward to having his input on our developing product suite.”
Neil was most recently at Alien Technology and brings an extensive background in RFID and sensor technology. He has been involved in industry groups and forums such as GS1 and RAIN and understands how the industry needs to evolve in order to jump to the next stage of growth. Previously, Neil’s professional background includes working in marketing and executive management positions, including at Philips Semiconductors (now NXP), ST Microelectronics, and a number of Silicon Valley start-ups.
For more information, please contact Neil Mitchell at 831-708-8753, email info@SensThys.com or visit SensThys website at http://www.SensThys.com.
SensThys offers the world’s most functionally integrated fixed RFID reader solutions with novel networking capabilities. SensThys products are designed to be attractive, unobtrusive, and deployable in wide ranges of settings, from warehouses to retail spaces, while focusing on solution economics and ease of use. These products enable the lowest cost deployed solutions while ensuring robust power management and data networking.
SensThys, Inc. is a portfolio company of InSite Partners, LLC. SensThys and SensArray are trademarks or registered trademarks of SensThys, Inc.