Our Team


SynsThysLogologo

Our Approach

We believe that power, efficiency, and elegance should be in every product we make. With the world’s most functionally integrated fixed RFID reader solution for standalone and networked sensor configuration, our readers and antennas have the most elegant and beautiful industrial design, while requiring the lowest cost of deployment in the market ensuring robust power and data networking.


Meet the Team

Jo Major, Ph.D. Chief Executive Officer
Jo Major, Ph.D. Chief Executive Officer

Jo holds a Ph.D. in Electrical Engineering from the University of Illinois at Urbana and “Distinguished Alumni” award recipient. Jo started his career in R&D at SDL where he produced a number of patents and commercial products including the first commercially viable pump laser for optical telecom systems. After the sale of SDL to JDSU, Jo stayed on to lead the restructuring of the optical components group returning them to growing revenues and financial health. He left JDSU to join Avanex, an optical components supplier, as CEO. After turning the company around, including 6 quarters of positive revenue and Gross Margin growth, Jo left the company to start InSite Partners along with Marla Sanchez.

Marla Sanchez B.S./M.S. Chief Financial Officer
Marla Sanchez B.S./M.S. Chief Financial Officer

Marla holds a B.S./M.S. in Biological Sciences from Stanford University and an MBA from Santa Clara University. Marla's career began in research developing veterinary vaccines. Following completion of her MBA, she moved into Finance with a focus on implementation of corporate wide ERP and costing systems at marquee companies such as AMD and VLSI. Her most recent corporate experience was as CFO of Avanex. Following the successful turnaround, Marla left Avanex to co-found InSite Partners.

Brad Gaiser, Ph.D. VP of Engineering
Brad Gaiser, Ph.D. VP of Engineering

Brad holds a Ph.D. in Physics from Stanford University. Following completion of his Ph.D. Brad joined Varian Associates where he focused on development of particle simulation programs. Following Varian, Brad joined Athena Systems where he built the development team as VP of Engineering. Following the sale of Athena, Brad delivered a number of successful consulting projects that leveraged his math and physics background.

Rana Pratap, Ph.D. Head of Sales and Operations
Rana Pratap, Ph.D. Head of Sales and Operations

Rana holds a Ph.D. in Electrical and Computer Engineering with minor in Industrial Engineering from the Georgia Institute of Technology at Atlanta. He started his career at Broadcom and then moved to Intel as hardware manufacturing technology R&D engineer. He developed several large scale high volume manufacturing solutions for Intel’s global factory network. He moved to managerial role into Intel’s IoT business unit enabling hardware reference platforms for Intel’s IoT customers. He left Intel to join a startup working on radio front end for gigabit wireless data communication. Rana’s expertise is in hardware design, cost optimization and high-volume manufacturing operations.

Neil Mitchel, VP of Sales and Marketing
Neil Mitchel, VP of Sales and Marketing

Neil holds a BSc (with honors) in Computer Science from Staffordshire University (UK). Neil has worked in Silicon Valley for over 25 years in the areas of RFID, IoT and the Digital Home. His experience includes large semiconductor companies such as NXP & STMicroelectronics and executive team management at a number of start-ups including XCeive who was the first to have silicon tuners adopted into mainstream televisions. Most recently Neil ran Marketing and Product Line Management for Alien Technology managing IC’s, Tags, Readers and Services.

William Major, Web Developer and Intern
William Major, Web Developer and Intern

William is a currently studying computer engineering at San Jose State University.  Previously, William worked at SLI Systems, a cloud based SEO provider, as a web developer and marketer for 3 years.

We Love Talking Specs

Connect with us today to learn more about or products